The Val Gardena‑Alpe di Siusi Cable Car Consortium represents the interests of one of the strongest mountain and tourism regions in the Dolomites. To strengthen our team, we are looking for a Head of Marketing to join us immediately - someone who thinks strategically, works creatively, and actively contributes to shaping the future of the destination.

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Branding & Positioning

Further development of brand identity and territorial storytelling

Management of the overall brand presence and communication materials

Implementation of creative campaigns to strengthen the destination

Social Media & Community Management

Conceptualization and production of social media content

Planning and execution of seasonal campaigns

Community management and monitoring of online reputation

Data Analysis & CRM

Analysis of digital KPIs and performance data

Management and segmentation of the user database

Contribution to loyalty and lifecycle initiatives

Public Relations & Partnerships

Collaboration with tourism associations, Dolomiti Superski,



and regional institutions

Maintaining relationships with media and key stakeholders

Events & Promotions

Planning and execution of events, initiatives, and promotions

Coordination of suppliers, logistics, and event communication

Sustainability

Analysis and development of a sustainability strategy

Implementation of marketing initiatives that promote sustainability and social responsibility

Your profile

Degree in marketing, communication, or a related field

Professional experience in marketing, ideally in tourism

Strong command xkiyazw of digital marketing tools and social media

Creativity, strong communication skills, and strategic thinking

Ability to work independently and as part of a team

Knowledge of German, Italian, and English is an advantage

We offer A strategically important role within the tourism system of Val Gardena and Alpe di Siusi

Collaboration with key regional partners and institutions A dynamic, innovative, and forward-looking work environment The opportunity to actively shape the destination’s image

Application

📌 Head of Marketing (m/w/d) (Roma)
🏢 Altro
📍 Roma