ROLE: Regional Sales Manager On Trade Italy (South Zone)
Sales
REPORTS TO: Sales Director On Trade Italy
We are a vibrant family-owned company in the spirits industry, driven by seven generations of the Bacardí family. Today, we manage a portfolio of more than 200 brands, including Bacardi rum, Grey Goose vodka, Patrón tequila, Martini vermouth and sparkling wines, Dewar's Scotch whisky, Bombay Sapphire gin, Cazadores tequila, and William Lawson's whisky, among others.
We are an extended family of more than 7,000 employees worldwide, proudly called “Primos.”
OUR CULTURE
We are guided by the entrepreneurial spirit of our founder, and our three cultural pillars—Fearless, Family, and Founders—inspire our Primos to be the best version of themselves.
Fearless: agile mindset, courage to innovate and challenge the status quo.
Family: we treat people and communities like family. Founders: we act as if the business were our own, with responsibility and long-term vision.
As Regional Sales Manager On Trade Italy, you will lead Bacardi’s commercial and cultural strategy in your region, responsible for teams of Field Managers and Business Managers, ensuring achievement of commercial objectives, talent development, and proper regional execution of the national strategy.
You will be a reference in culture, execution, and results, driving sustainable business growth.
Commercial Execution
Ensure achievement of commercial objectives for volume, GP, and GM, breaking down targets by sub-zone, channel, and key customer segment.
Continuously optimize pricing, discount, and margin plans, working with the Revenue Growth Management team to ensure sustainability and competitiveness.
Analyze execution KPIs weekly using tools such as Power BI, setting clear action plans and measuring impact.
Translate national strategy into a regional commercial plan that prioritizes opportunities by customer type, category, and brand activation.
Be the voice of the region in national committees, defending local priorities with global vision and objective data.
Align objectives and plans with key departments such as Trade Marketing, KAMs, and Brand Ambassadors, ensuring consistency between point-of-sale execution and brand strategy.
Develop a leadership culture where Area Managers and Business Managers operate with autonomy, commercial vision, and business ownership.
Apply a structured leadership cycle based on Field Manager tools: 1:1 meetings, weekly team meetings, and biweekly work-with sessions.
Design individual development plans using 360° feedback tools and structured performance check-ins.
Promote an environment of clear, courageous, and empathetic feedback, where mistakes are seen as learning opportunities.
Be a role model for Bacardi’s leadership approach, integrating Family, Founders, and Fearless values into every decision.
Foster a sense of belonging, knowing the team beyond their role, and ensuring inclusion, motivation, and well-being.
Balance accountability and care, reinforcing responsibility through a human, direct, and courageous leadership style.
Minimum 10 years in senior sales positions, ideally in premium beverages or FMCG.
At least 6 years of experience leading managers and developing talent.
Knowledge and management of multiple Nielsen zones in Italy.
Experience in complex negotiations and key account development.
Advanced proficiency in commercial tools (Power BI, CRM).
Advanced Italian and English.
Strategic Agility: ability to anticipate changes, connect business variables, and quickly adapt local strategy while maintaining alignment with national vision.
Talent Development: genuine commitment to team growth, creating individualized plans and fostering a culture of continuous learning.
Communication Clarity: ability to deliver structured, direct, and empathetic messages that inspire and align teams.
Emotional Intelligence: ability to manage your own emotions and respond constructively to others, building strong relationships.
Founder’s Mentality: act as if the business were your own, with responsibility, proactivity, and long-term vision.
Connecting national vision with local reality.
Building teams that are aware, motivated, and accountable for their performance.
ONBOARDING AND DEVELOPMENT PLAN
Immersion program with Sales Director and The Academy to understand culture and tools.
Internal mentor support during the first 3 months.
Evaluation at 6 months on commercial impact, leadership, and team management.
A competitive base salary starting from 64K EUR gross/year, incentive/premio in line with our variable plan, production bonus, company car and competitive local market benefits.
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are,



what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement
Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered (volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Medical, Critical Illness, and Life Insurance
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits
Flexible work arrangements (depending on role/office/site location)
Access to E-learning Platforms and Career Development programs
Travel Discounts (hotel and car rental)
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Be a Part of Our Culture
We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
BEHAVE LIKE Family
We treat each other, and our communities, like family. We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.
Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.
You too can be part of our story.
Bacardi is the world's largest privately-held international spirits company. We are a brand-led growth company with over 200 brands and labels. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. You will hear us refer to each other as a “Primo” which means cousin in Spanish, and it´s our way to referring to employees. It´s also a reminder that we are a family-owned business with Latin heritage since 1862.
Primos are empowered to embrace diversity of thought and a global mindset to grow the Bacardi business and be future fit.
Leadership at Bacardi listen to Primos through pulse surveys, town halls, action team forums and development training sessions.
We get to enjoy social events, brand days, celebrate in trade with customers and have the opportunity to give back to the community through local initiatives like My Inspirit Day. We stand by doing the right thing and foster a culture of wellness and prioritizing Primo wellbeing through impactful resources and initiatives.
If this sounds like a culture you wish to join, check out our current opportunities.
How can I stay on top of the latest Bacardi news?
Our Global headquarters is based in Bermuda. Our Regional headquarters are Amsterdam for Europe & Latin America & the Caribbean; Dubai for Asia, Middle East & Africa and Coral Gables for North America. For Global Marketing, our teams are based in London, UK. In addition, we have offices, distilleries, production sites and brand homes around the world.
Our portfolio boasts more than 200 brands and labels and we sell in more than 160 markets. That global scale offers opportunities across functions and markets. From those who craft and produce our brands to those who market and sell them to everything in between.



We also have opportunities across levels of experience from those starting their professional career (and are of local legal drinking age) to those with decades of experience.
Does Bacardi run an Internship or Graduate program?
From time to time, we contract talent for specific functions and markets on a paid internship basis. We do not run a recurring global internship and rather allow markets and team to determine local needs and opportunities.
Does Bacardi offer training and development opportunities to grow your career?
Whether that’s when they step through our doors as a new Primo, take on a new role, want to learn new skills and develop, or take that opportunity of a lifetime abroad to gain experiences across different cultures, functions, and markets. We have world-class resources to support you every step of the way. From our Becoming Bacardi onboarding to global mentorship programs, mixology sessions, regular “lunch and learns” and coaching and development programs, there are many ways to expand your skills and opportunities. Learning never ends and that’s why we even continue development at the most senior levels with global programs at Harvard Business School and the University of Miami, among others.
The Bacardi portfolio of products includes alcohol, low alcohol and no alcohol products. What we value most is high performing talent with an ability to understand how to engage with our brand consumers and business partners.
We do, of course, only hire people who are of legal drinking age in their market.
Does Bacardi run an Internship or Graduate program?
From time to time, we contract talent for specific functions and markets on a paid internship basis. We do not run a recurring global internship and rather allow markets and team to determine local needs and opportunities.
What language should I submit my application in?
English is the official and primary language at Bacardi. Our Hiring Teams are located worldwide. Please submit your resume and other materials in English. Only consider using a local language for your application if the job positing specifies this request.
The first step is submitting your application which will be reviewed by our Hiring Team. Should your experience meet the qualifications and expectations of the open role, you will begin the interview process. Generally you can expect a few stages of conversations. You will be expected to do a face-to-face interview in person or over video call in some cases, at least once, during the hiring process. Sometimes we do ask candidates for customer facing roles or more junior candidates to complete an automated online video interview. You will self-record answers to our automated questions and this will be reviewed by the Hiring Team.
For Management and Leadership roles we may request an additional assessment that takes a deeper dive into your potential leadership style.
If your hiring journey is successful, we'll make it official with a job offer letter and be ready to welcome you to the team.
The process will vary and usually depend on different factors such as the volume of applications received, seniority level of the role and stakeholder availability within the hiring team. Our recruiters are in-house and will be in touch as soon as possible to inform you of next steps. Can I receive additional support or reasonable adjustments during the interview process?
We want everyone to enjoy their Bacardi interview experience and will consider requests for personal requirements. Please make your recruiter aware via email when invited for interview. We will do our best to accommodate your needs at each stage and make your experience a supportive one.
How do I know if a Bacardi job vacancy, email/DM communication or website is legitimate?
These recruitment scams can show up as fake websites listing job opportunities designed to look like Bacardi, email communications, or direct messages via LinkedIn or Whatsapp/SMS. Watch out for poorly written messages and adverts that contain spelling errors or inconsistencies.
The URLs for the Bacardi Careers Site are and If you click a link that sends you to a page that looks like Bacardi but doesn't start with this address, it’s not us! Please do not provide any personal details – we suggest you close this window tab. An email would be considered suspicious if the email address does not end in “@bacardi.Bacardi never charges a candidate any monetary fee for the opportunity to be interviewed, or to secure visas or permits. Money is never exchanged during the hiring process.
Bacardi will never ask you for personal information over email, such as personal passwords, credit card or banking information, Social Security numbers or tax identification number.
If you've shared information with a potential scammer, report any suspicious communications by forwarding details and attaching any evidence via our Contact Form with Topic “Reporting Suspicious Activity”. Our team will investigate and let you know if the email is legitimate.
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