SATO is a leading global provider of Auto-ID solutions that connect people, goods and information. It serves a diverse range of sectors to streamline operations, empower workforces and help customers reduce their environmental impact. Integrating auto-ID technologies with hardware as solutions, we tag identifiers to things and people at the site of business operations and feed data to IT systems for processing.

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ROLE OVERVIEW
The Business Development Manager is SATO Italy’s enterprise hunter for large-account, end-user opportunities in strategic verticals, with a primary focus on HoReCa, OEM Print & Apply, Food & Beverage, Transport & Logistics, Healthcare, and Manufacturing. The BDM proactively identifies and develops new business opportunities across the full SATO portfolio (hardware, consumables, software and solutions), acting as a trusted advisor and solution expert for customers and partners. Working closely with the pre-sales team,



the BDM architects tailored identification solutions and develops compelling commercial proposals. Deals are fulfilled through a selected channel partner, while the BDM retains the strategic relationship with the end-user for retention, upsell, and expansion.

KEY RESPONSIBILITIES

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- Vertical Market Development

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- Execute the go-to-market strategy for assigned vertical segments, defining target account lists, value propositions, and entry strategies for each
- Conduct market intelligence activities: competitor landscape, customer trends, regulation-driven labelling requirements, and technology adoption patterns within each vertical
- Represent SATO at vertical industry events, trade fairs, and associations to build brand visibility and generate pipeline.
- Account Acquisition, Solution Design & Proposal Development

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- Proactively identify, research, and approach large end-user accounts at C-

📌 Channel Account Manager T&L and Manufacturing (Reggio Emilia)
🏢 SATO Europe
📍 Reggio Emilia