The Val Gardena‑Alpe di Siusi Cable Car Consortium represents the interests of one of the strongest mountain and tourism regions in the Dolomites. To strengthen our team, we are looking for a Head of Marketing to join us immediately - someone who thinks strategically, works creatively, and actively contributes to shaping the future of the destination.
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Branding & Positioning
Further development of brand identity and territorial storytelling
Management of the overall brand presence and communication materials
Implementation of creative campaigns to strengthen the destination
Social Media & Community Management
Conceptualization and production of social media content
Planning and execution of seasonal campaigns
Community management and monitoring of online reputation
Data Analysis & CRM
Analysis of digital KPIs and performance data
Management and segmentation of the user database
Contribution to loyalty and lifecycle initiatives
Public Relations & Partnerships
Collaboration with tourism associations, Dolomiti Superski, and regional institutions
Maintaining relationships with media and key stakeholders
Events & Promotions
Planning and execution of events, initiatives, and promotions
Coordination of suppliers, logistics, and event communication
Sustainability
Analysis and development of a sustainability strategy
Implementation of marketing initiatives that promote sustainability and social responsibility
Your profile
Degree in marketing, communication, or a related field
Professional experience in marketing, ideally in tourism
Strong command xlwpduy of digital marketing tools and social media
Creativity, strong communication skills, and strategic thinking
Ability to work independently and as part of a team
Knowledge of German, Italian, and English is an advantage
We offer
A strategically important role within the tourism
📌 Head of Marketing (Roma)
🏢 Altro
📍 Roma