At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.
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The KA Trade Marketing Specialist will support the definition and execution of trade marketing plans for selected Key Accounts, with the objective of enhancing brand visibility, driving in-store activation excellence and maximizing the impact of customer‑specific initiatives in line with company priorities and brand strategy.
In this role a typical day will include:
- Define and develop customized plans and tailor‑made activities for customers
- Analytical and qualitative monitoring of in‑store activities to maximize sell‑out impact and ROI
- Collaboration with the international team for updates share of the best practices, objectives, results, etc.
- Management of trade marketing budget for the assigned clients
- Develop Trade marketing activities in line with the brand strategy and involving external agencies
- Close cooperation with Regulatory and Legal team for the adherence of the internal approval processes and for the L&C; assessment of Marketing projects
- Constant analysis of sell‑out data and preparation of ad hoc analysis
- Data performance management regarding contract rewards and its administration
- New products’ launch process support when needed
- Collaboration and support of the sales team (sales materials creation, sales meetings participation, etc.)
- Collaboration in the organization of special events for clients (admin and logistics)
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