This senior leadership role offers the opportunity to shape and scale global user acquisition strategies across multiple high-growth digital products.
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You will lead a talented acquisition organization, driving sustainable growth through paid channels while building scalable systems and processes.
The role combines strategic vision with hands-on analytical problem solving, requiring a deep understanding of performance marketing, experimentation, and optimization.
You will influence how acquisition is approached by introducing automation, AI-driven workflows, and innovative growth methodologies.
Working closely with product, analytics, creative, finance, and executive teams, you will transform data insights into impactful business decisions.
This is an ideal opportunity for a growth-focused leader who thrives on solving complex challenges and building world-class acquisition engines.
Accountabilities
As the User Acquisition Director, you will own the global paid acquisition strategy and lead the development of scalable growth operations. You will be responsible for maximizing acquisition performance, developing high-performing teams, and creating innovative approaches to sustainable user growth.
Define and execute the long-term user acquisition strategy across multiple products, markets, and paid acquisition channels.
Lead and develop performance marketing teams across mobile acquisition, paid social, paid search, and programmatic channels.
Own acquisition performance metrics, making investment decisions based on CPA, LTV, ROAS, incrementality, and long-term business value.
Build and implement experimentation frameworks covering creatives, bidding strategies, campaign structures, attribution models, measurement approaches, and new channels.
Drive automation initiatives across ca
📌 User Acquisition Director (Roma)
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📍 Roma