Support AFH Trade Marketing Manager in defining and executing the activity plan for Modern AFH channel in Italy. Responsible for developing and implementing Trade Marketing initiatives. Acts as a key point of contact for the sales force, fostering strong collaboration with cross‑functional teams (mainly Marketing, Supply Chain, and Sales).
Responsibilities
- Execution of Channel Marketing Plan
- Support the implementation of the Channel Marketing Plan, based on identified opportunities and the defined Picture of Success across different POS.
- Collaborate with the Trade Marketing Manager in the execution of the annual Trade Marketing plan, covering both hunting and presidium activities.
- Support the Trade Marketing Manager in defining and activating the key levers to improve the dispensing experience.
- Performance Analysis of Activations
- Conduct post-activity analysis in partnership with the Sell‑out team and AFH Trade Marketing Category.
- Monitor performance against standard KPIs and identify key learnings and improvement opportunities.
- Key Point of Contact for the Sales Force
- Develop selling decks and toolkits for major activations and events, supporting both sell‑in negotiations and sell‑out execution.
- Partner with Sell‑out leads to define the most effective activation deployment strategies.
- Act as the main point of reference for field requests and support the sales team when needed.
- Provide support during sell‑in presentations, including with wholesalers (WHS).
- POS/POP Materials Management
- Lead the end‑to‑end management of POS/POP materials (both recurring and promotional).
- Ensure timely delivery and high‑quality standards of materials on the field.
- Manage stock levels and oversee inventory.
- Identify improvement opportunities in collaboration with the Sell‑out team.
- Lead forecasting of materials in alignment with the Sales force.
Qualifications
- Degree, preferably in Economics
- Accuracy
- Proactive
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