PR & Media Senior Specialist (Fixed Term Contract)

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The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.

We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.

At Salewa we are looking for a PR & Communications Senior Specialist who will support earned media visibility, brand storytelling, and cultural relevance across key markets.

Working closely with Marketing, Brand, Product, Digital and regional teams, this role supports the execution of PR and communications activities across product launches, brand campaigns, athlete and creator storytelling, events, media relations,



and community activations.

Tasks and responsibilities

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- Support the execution of global PR and communications strategies aligned with brand and commercial priorities
- Manage media relations including outreach to journalists, editors, creators and key opinion leaders across outdoor, sport, lifestyle and fashion media
- Coordinate seasonal PR activities including press releases, media kits, product seeding and campaign amplification, supporting product launches across key markets
- Support brand storytelling and narrative development across mountain sports, innovation, sustainability, athletes and community
- Ensure consistency of messaging and tone of voice in collaboration with Brand and Creative teams
- Support creation of press materials and campaign assets and help extend Salewa’s visibility beyond outdoor media into lifestyle and culture conversations
- Support communication

📌 PR & Media Senior Specialist (Fixed Term Contract) (Bolzano)
🏢 Azienda riservata
📍 Bolzano