Department: Retail Operations / Sales
Job Purpose
We are seeking a dynamic and result-oriented Retail Manager with 5+ years of experience in the consumer electronics or mobile/smartphone sector in Italy. In this role, you will be the core driving force behind our offline retail presence, focusing heavily on promoter/field force management, store operations optimization, and strategic vendor relationship management. You will play a pivotal role in leading successful new product launches (NPI) and translating brand strategy into retail excellence across the Italy market.
Key Responsibilities
1. Field Force & Promoter Management
Team Leadership: Recruit, train, motivate, and supervise a team of retail promoters, store managers, and field supervisors across designated regions.
Performance Tracking: Set clear sales KPIs for the field force,



monitor daily/weekly sell-out performance, and implement coaching programs to improve conversion rates.
Roster & ROI Optimization: Optimize promoter scheduling (turnazioni) to align with peak traffic hours and maximize ROI per head in key accounts (e.g., MediaWorld, Unieuro, Operator stores).
2. Store Operations & Execution
Retail Excellence: Conduct regular store audits to ensure perfect execution of Visual -Merchandising (VM) standards, POSM (Point of Sale Materials) placement, and live demo unit functionality.
Stock Management: Collaborate with the supply chain team to monitor inventory levels at the store level, preventing out-of-stock situations on hero models.
Key

📌 Retail Manager – Consumer Electronics (Milano)
🏢 realme Italia
📍 Milano