We have a current opening for a VP of Trade Marketing and are actively reviewing applicants.
The VP of Trade Marketing is accountable for the in‑store activity plan to execute brand strategy at retail for the entire Ferrero USA portfolio (all categories and all brands). This includes developing and cascading the Go to Market plans detailing the execution standards for distribution, shelving, merchandising, and pricing (DSMP). This position owns the portfolio level in‑store activity calendar, making prioritization decisions on what to execute at retail. The position also owns the Financial KPI attainment for all brands. This position supports and provides thought leadership among key cross‑functional internal relationships, including Category Management, Marketing, Revenue Management, Demand Planning, and Sales
📌 VP, Trade Marketing (Alba)
🏢 Ferrero International
📍 Alba
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