Essential Responsibilities: Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as Programmatic, LinkedIn, etc.)
Conduct daily performance monitoring of the EMEA PPC campaigns & necessary optimisations (including bid strategy, keyword & search term review, ad copy and asset testing, goal and objective, targeting, etc.)
Drive EMEA Shopping Campaigns: manage existing campaigns (including optimisations, analysis, opportunities & trends), and drive Shopping expansion in existing and new markets.
Assist in Feed health checks, updates & unlock opportunities with CSS.
Perform regular
📌 Digital Paid Media Specialist, EMEA (Roma)
🏢 Altro
📍 Roma