Overview

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The Area Sales Manager will drive the growth of our protective coatings portfolio across North Italy (Lombardy, Piemonte, Liguria, and Emilia-Romagna), with full ownership of achieving ambitious revenue targets. The successful candidate will demonstrate a strong command of the full sales cycle—from proactive prospecting and strategic relationship-building to effectively closing deals. They will leverage excellent negotiation skills and the ability to communicate our value proposition in a compelling, clear, and professional manner, fostering strong customer partnerships and consistently delivering results.

Responsibilities

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- Promote and sell the Protective Coatings portfolio, aligning solutions with customer needs
- Achieve sales targets through proactive business development and effective sales execution
- Identify new opportunities and build strong relationships with clients and key stakeholders
- Plan and execute territory strategies,



adapting based on market feedback and performance
- Maintain high levels of customer satisfaction while developing existing accounts
- Manage the full sales cycle: prospecting, qualification, negotiation, and closing
- Deliver product demonstrations, proposals, and tailored quotations
- Leverage events, trade fairs, and presentations to grow the sales pipeline
- Collaborate internally and monitor market trends and competitor activity

Qualifications

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- 3–5 years of sales experience, ideally within the Protective Coatings market in Italy
- Strong communication, negotiation, presentation, and organizational skills
- Proficient in CRM tools and MS Office
- High level of integrity and professionalism
- Ability to work effectively from a home office environment
- Fluent in Italian (native) and English
- Based within the assigned sales territory

About Us
At Sherwin-Williams, our purpose is to inspire and improv

📌 Area Sales Manager (Turbigo)
🏢 Sherwin-Williams
📍 Turbigo