Responsibilities

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- Support the design, implementation, and continuous improvement of loyalty programs and customer engagement initiatives across online channel
- Assist in designing and refining the online loyalty program, including objectives, mechanics, reward structures, and feasibility assessments (economic and technical)
- Support the continuous evolution of the loyalty strategy through benchmarking, customer insights, and analysis of engagement trends
- Collaborate with Snai Commercial team to define a unified strategy for engaging the online customer base
- Act as a contributor to the Loyalty Agile Team, supporting backlog refinement, requirement finalization, and prioritization of activities for planning, testing, and delivery
- Coordinate with internal stakeholders (Product, IT, Marketing, Responsible Gaming, Legal, Compliance) to support requirement definition, implementation, and launch activities




- Assist in defining and executing online program launch and communication plans with the Marketing team, ensuring alignment with broader brand and commercial goals
- Support the planning and execution of awareness and engagement campaigns across online channels, collaborating with the Marketing team to maximize reach and impact
- Track loyalty program KPIs (engaged customers, loyalty transactions, bonus spending, CSI) and suggest actionable improvements
- Monitor the evolution of program resources (e.g. points fund, premio allocation) and contribute to strategies to mitigate risk and maximize effectiveness

Requirements

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- Previous experience in digital loyalty, customer engagement, CRM, CVM, marketing, or product‑related roles, preferably within online gaming, betting, entertainment, e-commerce, digital platforms, or other highly regulated and data‑driven industries
- Strong organizational and coordination skills, with the ab

📌 Loyalty & Engagement Associate Manager (Milano)
🏢 Jobtailor
📍 Milano