**BAT is evolving at pace - truly like no other organisation.** **To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to embrace our values every day. Come be a part of this journey!** **JOB PROFILE**:
**JOB TITLE: Digital Consumer Experience Intern** **LOCATION: Rome, Italy** **SENIORITY LEVEL: Internship** **CONTRACT: Fixed-term** We are looking for a **Digital Consumer Experience Intern** to assist in the planning, execution and optimization of our online platforms. **KEY RESPONSIBILITIES**: - Support the conceptualization, implementation and launch of our digital campaigns.
- Plan, complete content and supervise performance of the ongoing company presence on Affiliation Platforms (Telegram, Tradedoubler, Belboon)
- Be actively involved in SEO efforts (keywords, editorial flows, approval) for all the Italian websites.
- Measure performance of digital marketing using a variety of Web analytics tools (Google Analytics, GSC, Conductor) and important metrics.
- Experience in handling budget and activities related to it.
- Maintain and lead partnerships with suppliers and relationship with internal collaborators. **REQUIREMENTS**: - Passion for Digital Marketing and Consumer Experience




- Excellent understanding of digital marketing concepts and standard methodologies
- Experience with SEO
- Good knowledge of web analytics tools (e.g. Google Analytics)
- Skills and experience in creative content writing
- Analytical approach and critical thinking
- Excellent communication and social skills **WE ARE BAT** At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies **BELONGING, ACHIEVING, TOGETHER** Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference!

📌 Digital Consumer Experience Intern (Roma)
🏢 British American Tobacco
📍 Roma