Overview
The Area Sales Manager will drive the growth of our protective coatings portfolio across North Italy (Lombardy, Piemonte, Liguria, and Emilia-Romagna), with full ownership of achieving ambitious revenue targets. The successful candidate will demonstrate a strong command of the full sales cycle—from proactive prospecting and strategic relationship-building to effectively closing deals. They will leverage excellent negotiation skills and the ability to communicate our value proposition in a compelling, clear, and professional manner, fostering strong customer partnerships and consistently delivering results.
Responsibilities
Promote and sell the Protective Coatings portfolio, aligning solutions with customer needs
Achieve sales targets through proactive business development and effective sales execution
Identify new opportunities and build strong relationships with clients and key stakeholders
Plan and execute territory strategies, adapting based on market feedback and performance
Maintain high levels of customer satisfaction while developing existing accounts




Manage the full sales cycle: prospecting, qualification, negotiation, and closing
Deliver product demonstrations, proposals, and tailored quotations
Leverage events, trade fairs, and presentations to grow the sales pipeline
Collaborate internally and monitor market trends and competitor activity
Qualifications
3–5 years of sales experience, ideally within the Protective Coatings market in Italy
Strong communication, negotiation, presentation, and organizational skills
Proficient in CRM tools and MS Office
High level of integrity and professionalism
Ability to work effectively from a home office environment
Fluent in Italian (native) and English
Based within the assigned sales territory
About Us
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and str

📌 Area Sales Manager (Turbigo)
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