**Role Overview** We are seeking a commercially minded and culturally aware CRM Marketing Specialist to lead customer retention and engagement strategies for key African markets, with a focus on Kenya and Nigeria. The role will develop targeted, mobile‑first CRM campaigns across sportsbook, casino, virtuals, and popular gaming products such as Aviator and crash-style games for our clients. You will work closely with the Google & Meta Advertising Specialist to ensure full alignment between CRM and paid media, optimising acquisition, retention, and reactivation. A strong understanding of local player behaviour and data-driven personalisation is essential. **Key Responsibilities** **CRM Strategy & Customer Lifecycle**
- Develop and execute CRM strategies tailored to the Kenyan and Nigerian betting markets.
- Manage the full customer lifecycle: onboarding, activation, retention, reactivation, churn prevention, and VIP.
- Build personalised customer journeys based on behaviour, preferences, and lifecycle stage. **Campaign Management**
- Plan and execute CRM campaigns across sportsbook, casino, and gaming products.
- Create locally relevant retention promotions.
- Coordinate campaigns around major sporting events, product launches, jackpots, and peak traffic periods.
- Collaborate with trading, gaming, acquisition, product, and content teams to align CRM with commercial goals. **Paid Media Collaboration**
- Align CRM initiatives with Google & Meta paid acquisition and retargeting strategies.
- Support optimisation of customer journeys across CRM and paid media touchpoints.
- Collaborate on segmentation, retargeting, and lookalike audience strategies.
- Ensure consistent messaging, offers, and timing across CRM and advertising channels.
- Share insights on player behaviour and campaign performance to improve overall marketing efficiency. **Customer Insights & Optimisation**




- Analyse customer behaviour and campaign performance using industry-standard KPIs.
- Conduct A/B tests on messaging, offers, channels, and promotional mechanics.
- Use segmentation and behavioural insights to increase engagement and reduce churn.
- Identify cross-sell opportunities between sportsbook, casino, and gaming products. **Market & Product Understanding**
- Develop campaigns that reflect local interests, gaming trends, and cultural nuances.
- Understand mobile gaming behaviour and the appeal of products like Aviator.
- Support localisation of content, promotions, and player experiences.
- Monitor competitor activity and CRM trends in African betting markets. **Compliance & Responsible Gaming**
- Ensure all CRM activities comply with local regulations and responsible gaming standards.
- Work with compliance and legal teams to validate communications and promotions.
- Support safer gambling initiatives through responsible messaging. **Required Skills & Experience**
- Fluent English.
- Proven CRM experience in online betting, casino, sportsbook, or iGaming.
- Strong understanding of African betting markets, especially Kenya and Nigeria.
- Experience running CRM campaigns for casino, gaming, or crash-style products (e.g., Aviator).
- Experience collaborating with paid media teams (Google & Meta).
- Strong knowledge of segmentation, lifecycle marketing, and retention strategies.
- Experience with CRM and marketing automation platforms.
- Strong analytical and data interpretation skills.
- Excellent communication and stakeholder management.
- Comfortable working in a fast-paced, performance-driven environment. **Preferred Experience**
- Sportsbook-casino cross-sell strategies.
- Mobile-first engagement strategies in African markets.
- Familiarity with local payment methods and player behaviour trends.
- Understanding of premio abuse prevention and player value management. Pay: €26,000.00 - €35,000.00 per year Work Location: In person

📌 CRM Marketing Specialist - Africa - Online Betting, Casino & Gaming (Roma)
🏢 Ital Services
📍 Roma