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WHAT YOU WILL DO
The CRM Manager contributes to the boutique's business performance and client-centric culture by driving client engagement strategies, elevating clienteling excellence across the team, and developing a high-value and loyal client portfolio in partnership with Boutique Management.
Business & Client Development
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- Partner with the Store Director and Regional CRM to drive client acquisition, retention, and sales performance through strategic CRM initiatives.
- Analyse client data to identify opportunities and implement targeted client engagement actions.
- Foster a strong clienteling and appointment culture, supporting high-value client interactions and personalized experiences.
- Execute CRM activations, in-store events, and client engagement initiatives in line with brand standards.
- Build and maintain relationships with local luxury partners and key lifestyle networks.
Team Management,
Leadership & Training
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- Promote a strong CRM mindset across the boutique, translating business goals into client engagement actions.
- Coach and support the team to elevate clienteling, selling skills, and luxury service standards.
- Lead onboarding and continuous training on CRM tools, best practices, and client engagement strategies.
- Inspire the team through regular briefings, CRM animations, and performance follow-up.
Operations
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- Support the boutique in all CRM-related activities, ensuring effective follow-up on appointments and client actions.
- Assist with VIC client requests and ensure seamless coordination of client needs and experiences.
- Monitor CRM activities and provide feedback and insights to key stakeholders.
YOU'LL NEED TO HAVE
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- 3 - 5 years of experience in Fashion Retail
- A strong understanding of the Versace culture and its appeal to the local market
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📌 In-Store CRM Manager (Milano)
🏢 Versace
📍 Milano
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