ph3Company Description /h3 pThe Social Media Specialist will be the creative engine behind the Red Bull social presence, bringing bold ideas, fresh storytelling, and cultural relevance to every platforms (TikTok and YouTube above all). /p pThis role is responsible for ideating dynamic, social-first content that fuels fan growth, drives engagement, and positions the brand at the forefront of entertainment and sports. /p pThis role will be also responsible to lead the social agency, social video makers and video editors in executing the social ideas, both during events or during the daily content production. /p pThey ensure consistency in tone of voice, visual language, and storytelling across all channels. Constantly plugged into emerging trends and platform evolutions — with a sharp focus on TikTok and YouTube Shorts — the Social Media Specialist transforms real-time insights into relevant, high-performing content. /p pData-driven and forward-thinking, this role translates performance insights into actionable strategies, continuously elevating social media expertise and digital capabilities across the organization. /p h3Job Description: /h3 h3SOCIAL CONTENT /h3 pDevelop and produce social first content concepts around our marketing mix with a hyper focus on local relevancy and the youngest target. /p pWorks closely with local internal content makers to ensure content is made for-platform to maximize performance. /p pHas a strong understanding of what local content will work with a local audience, and how to program it.



/p h3CHANNEL MANAGEMENT /h3 pSupport the social media manager in developing the editorial plan of the Red Bull Italia social ecosystem using the right mix of local and global content to ensure year-long audience engagement. /p pDevelops activation plans with the other marketing departments to maximize reach of the local and global activations. /p pTake a fresh tone of voice to Red Bull existing social channels: focus on TikTok and YouTube. /p pHave always a fresh and proactive eye on innovation and new digital trends and tools. /p h3COMMUNITY AND ANALYTICS /h3 pBuild community through social media community management and community focused initiatives. /p pOptimizes channel performance through use of analytics. /p h3Qualifications /h3 ul liSocial Media Knowledge and Social native. /li liAt least 2 years of Social Media job experience. /li liPassionate about TikTok, YouTube and new digital emerging trends. /li liExperience in social content commissioning and creation. /li liA collaborative and creative mindset and curious about creators’ content, national and international. /li liKnowledge of the basic mobile app for video and photo editing. /li /ul pbAnnual gross salary range: € 34.000 - € 40.000 based on your level of experience /b, technical skills, and scope of responsibilities. Our company applies the National Collective Labour Agreement for Commerce sector (CCNL Commercio). /p h3Additional Information /h3 pRed Bull S.r.l. is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion. /p /p #J-18808-Ljbffr

📌 Social Media Specialist | RAL 34k-40k € (Milano)
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📍 Milano