For an automated retail software start-up company based in Italy, we are looking for a

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Sales Specialist DACH to lead commercial development in Germany, Austria and Switzerland.

The role focuses on

B2B SaaS sales to vending operators, automated retail companies, and smart store operators interested in connecting their machines to delivery platforms and digital payment systems.

This is a high-autonomy role for someone comfortable building relationships, managing the full sales cycle, and expanding a new market.

KEY RESPONSIBILITIES

Develop and execute the commercial strategy for the DACH region

Identify and approach vending operators, automated retail companies and smart store operators

Build and manage a strong pipeline of potential clients

Manage the full sales cycle: prospecting, demo, negotiation, closing

Present thE platform to potential customers

Convert inbound and outbound leads into active customers

Partnerships

Support the CEO in developing relationships with vending industry players and retail technology providers

Support strategic partnerships with delivery platforms and hardware manufacturers

Provide insights on pricing,



positioning and market dynamics in DACH

Collaborate with product and leadership team to adapt the offering to local market needs.

Experience

3–7 years in

B2B sales , preferably SaaS, retail tech, food tech or vending industry

Experience selling to SMB / mid-market operators

Comfortable managing the entire sales cycle independently The candidate should be comfortable using the full modern sales stack , including:

CRM systems (e.g.

HubSpot or similar )

Prospecting tools ( LinkedIn Sales Navigator, Apollo, etc. )

Digital outreach and lead generation (Google search, LinkedIn, email campaigns)

Pipeline and deal management in CRM The role requires a hands-on, full-stack sales approach , from lead generation to closing.

Skills

Strong commercial mindset and negotiation skills

Ability to work independently in a remote environment

Structured pipeline management and reporting

Languages

Native or fluent German

Professional English

Italian is a plus but not required. xkiyazw

What We Offer

Competitive salary based on experience

Performance-based commission structure

Direct collaboration with founders/C-team

Opportunity to lead the commercial expansion of an innovative automated retail platform.

📌 Sales Account per VADO (Automated Retail Suite) - Area DACH | SaaSB (Firenze)
🏢 Altro
📍 Firenze