Description and Requirements
Please note: This is a 12-month fixed-term contract position. The Social & Search Manager is responsible for leading Lenovo's paid social and search strategy across Europe & META, driving demand generation, brand growth, and business performance for both Lenovo and Motorola portfolios. The role operates within the Media Center of Excellence (Media COE), partnering with local marketing teams, agencies, platform partners (Meta, Google, LinkedIn, TikTok, Microsoft Ads, etc.), and eCommerce stakeholders to deliver full-funnel media activation and measurable business outcomes.
Responsibilities:
Strategy & Planning
Develop Europe & META paid social and search strategies aligned with business objectives, defining channel roles across the customer journey from awareness to conversion. Translate global and Europe & META marketing priorities into local activation plans and drive integration across brand marketing, ACP, lead generation, and eCommerce initiatives. Build audience, targeting, and measurement frameworks across markets. Media Excellence & Innovation




Lead innovation roadmaps with Meta, Google, TikTok, LinkedIn, Microsoft, Amazon Ads, and emerging partners. Identify and scale best practices across markets while implementing testing frameworks covering audiences, creatives, AI solutions, automation, and measurement. Campaign Performance Management
Oversee campaign planning and optimization across Meta (Facebook & Instagram), Google Search, YouTube, Microsoft Ads, LinkedIn, TikTok, and retail search platforms. Monitor KPIs including CTR, CPC, CPM, CPA, ROAS, VTR/VCR, lead quality, and conversion rate, providing ongoing performance recommendations and budget allocation guidance. Measurement & Analytics
Define KPI frameworks and benchmarks by market and channel, driving end-to-end measurement from media exposure to lead generation and sales outcomes. Partner with analytics teams to enhance dashboards and reporting while evaluating incremental

📌 Europe & META, Paid Social and Search Manager - 1-Year Contract (Milano San Felice)
🏢 Lenovo
📍 Milano San Felice