About the Role
We are hiring a Link Building Manager to take full ownership of our off-page SEO department. This is a leadership role responsible for strategy, team performance, quality control, and scalable systems.
You will manage and grow a team of link builders while ensuring consistent delivery of high-quality backlinks across multiple client accounts, including competitive niches such as iGaming.
This role is ideal for someone who thinks strategically, leads decisively, and holds high performance standards.
Key Responsibilities
Team Leadership & Performance Management
- Lead, structure, and scale a team of freelance link builders
- Set clear monthly targets and quality benchmarks
- Monitor individual and team KPIs
- Conduct performance reviews and implement improvement plans when necessary
- Ensure accountability, productivity, and consistent output
- Support recruitment, onboarding, and training of new link builders

Strategy & Quality Control
- Own and continuously improve the link-building strategy across accounts




- Approve high-value link opportunities and oversee prospect qualification standards
- Maintain strict quality control over anchor text strategy, link velocity, and backlink profile health
- Identify risks such as over-optimization or toxic link patterns
- Test and implement advanced link-building strategies (digital PR, authority outreach, niche edits, partnerships)

Operations & Systems
- Develop and refine SOPs to improve scalability and efficiency
- Improve workflows, tracking systems, and reporting frameworks
- Collaborate closely with SEO and Content teams to align link acquisition with ranking goals
- Maintain strong publisher and partner relationships

Reporting & Accountability
- Track link acquisition performance against monthly targets
- Analyze backlink data using Ahrefs, SEMrush, and Google Search Console
- Provide clear, structured reporting to leadership
- Take ownership of results and proactively solve performance gaps

Requirement

📌 Link Building Manager (Italia)
🏢 WLDM
📍 Italia