Questa posizione è in Campari Group

Il processo di selezione sarà interamente gestito Campari Group.

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Description Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people. Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
Your Role
In this position, you are responsible for strategic foresight on market, category, and consumer trends and for translating future scenarios into robust volume and planning assumptions. At the same time,



you lead the Marketing Effectiveness agenda with the objective of data-driven optimization of marketing investments and maximizing sustainable business impact. Your Responsibilities:
- Develop forward-looking market, category, and consumer insights to guide mid- and long-term business strategy
- Build and refine forecasting models and scenarios, integrating trends, disruptions, and structural changes
- Drive demand and volume planning assumptions in close collaboration with Demand Planning and Finance
- Lead the marketing effectiveness agenda, using ROI, performance analytics, and MMM insights
- Define and implement KPIs, ROI frameworks, and data-driven decision principles
- Translate complex analyses into clear, actionable recommendations for senior stakeholders
- Partner cross-functionally with Marketing, Sales, Finance, and Key

📌 Strategic Forecasting (Milano)
🏢 Campari Group
📍 Milano