Main activities- Master and formalize the Brand Maintenance and Animation Lifecycle strategy (the frequency of changes), innovation themes, product content, services aligned with Brand positioning.- Define the economic data by interfacing between Product Animations (volumes & selling prices)- Coordinate launches until full profitability for all geographical areas and over the entire lifecycle.- Animate a cross‑functional working group including decision‑making meetings with specific insights about customer needs to ensure consistency in definition & implementation.- Conduct competitive research & diversity (commercial) studies to identify trends.- Define new product features to be tested by technical departments.- Continue with Product Referential teams, design technical definitions for new Marketing‑Product objectives. Respect specific costs & timing targets Ensure follow-up of mid‑life launch projectsBehavioural skills- Leadership- Creativity, curiosity & initiative- Dynamism & Enthusiasm- Like to work in a team- Intercultural open‑mindednessTechnical skills- Fluent in English- Project Management- Digital- Excell#J-18808-Ljbffr

📌 Product Specialist (Verbania)
🏢 Groupe Psa
📍 Verbania