Job Overview
At ING Italy, we are building a Business Bank for the Italian market, digital, fast, entrepreneurial and powered by data, technology, and the Orange Code. To accelerate our growth, we are looking for a Paid Media Expert to shape and scale the full performance engine of our new Business Banking line. This is a unique opportunity to drive Italy’s digital sales growth and be part of the Growth & Digital Sales Team.
Responsibilities
- Drive customer growth and commercial impact for Business Banking Italy through best‑in‑class paid media.
- Own the end‑to‑end performance strategy, from demand creation to conversion, across all paid channels.
- Combine strategic thinking, hands‑on execution, and strong governance to scale acquisition efficiently in a competitive and evolving market.
- Collaborate closely with teams across data & analytics, UX, branding, CRO and the media agency to ensure paid media is fully integrated into the broader customer journey.
- Own full‑funnel paid media strategy & commercial impact.
- Define and scale the paid channel mix across search,



social and programmatic, driving revenue growth and steering investments toward the highest business impact.
- Drive execution excellence across the full campaign lifecycle; ensure best‑in‑class set‑up, tracking, optimisation and continuous performance improvement across audiences, creatives and bidding strategies.
- Lead and challenge agency performance with clear governance.
- Own the agency relationship, enforce a strong operating cadence, and ensure accountability on outcomes, transparency and testing discipline.
- Build a data‑driven and AI‑enabled performance engine; translate data into action, implement AI‑driven workflows and automation, and optimise the balance between smart automation and manual control.
- Drive experimentation, innovation & new channel growth; lead structured testing and scale new and emerging channels, ensuring continuous innovation based on incremental value and future

📌 Paid Media Expert (Milano)
🏢 ING Bank N.V. Milan Branch
📍 Milano