Sales & Marketing Manager
Della Calza SPA & Foresteria – Florence, Italy
About Us
Della Calza SPA & Foresteria is a luxury hospitality destination located in the heart of Florence, within the historic Convitto della Calza. The property features a charming guesthouse,the largest and most prestigious SPA in Florence's historic city center, a bistrot, and a collection of unique event spaces dedicated to corporate events, weddings, private celebrations, photo shoots, fashion shows, and cultural events, including the exclusiveFRAC Event Hall, located within the historicEx Cenacolo della Calza.
To support the continued growth of our project, we are looking for a passionate, dynamic and results-drivenSales & Marketing Managerto lead our commercial development, strengthen our brand positioning and contribute to making Della Calza SPA & Foresteria one of Florence's leading luxury hospitality and event destinations.
Key Responsibilities
- Develop new business opportunities across the corporate, MICE, private events and wedding segments.
- Manage the entire sales process,



from lead generation to contract negotiation and closing.
- Prepare commercial proposals, quotations and contracts.
- Organize and conduct site inspections, presenting the property's event spaces and hospitality services to prospective clients.
- Build and strengthen relationships with corporate clients, event agencies, wedding planners, DMCs, tour operators and strategic partners.
- Achieve sales targets by promoting the venue, hospitality services and food & beverage offerings.
- Analyze market trends, identify new business opportunities and develop commercial strategies.
- Work closely with the operations team to ensure outstanding customer experiences and seamless event execution.
- Coordinate, together with our marketing agency, the overall communication and digital marketing strategy, ensuring that all activities align with the company's commercial objectives and brand positioning.
- Oversee the editori

📌 Sales Marketing Manager (Firenze)
🏢 Della Calza SPA & Foresteria
📍 Firenze