We are looking for a passionate and detail‐oriented Direct Marketing Specialist to join our Digital Engagement & Loyalty team at the Global Headquarters in Milan, Italy. You will play a key role in shaping the customer contact strategy, fostering long‐term and meaningful relationships with our clients.
Possiede le competenze, l'esperienza e la determinazione necessarie per avere successo in questo ruolo? Lo scopra qui sotto. Your ImpactAs a Direct Marketing Specialist, you will play a pivotal role in driving seamless data‐driven communication across multiple channels, ensuring the adoption of best practices to maximize engagement and conversion.
- Support the global contact strategy definition and deliver performance improvements ensuring channel effectiveness and conversion optimization
- Orchestrate communication channels (email, SMS, push notifications) to drive digital engagement across multiple touchpoints
- Oversee the email communication production process in collaboration with external agencies and internal stakeholders




- Manage campaign reporting and analytics to drive improvements with a test, learn & scale‐up approach
- Ensure a consistent and effective rollout of customer journeys across all channels (email, SMS, push notifications) to provide a seamless customer experience
- Manage technical developments and coordinate with IT/tech teams to ensure smooth integration and platform enhancements
- Activate and test new digital channels to expand communication opportunities and improve customer reach
- Lead and support the execution of innovative digital projects aimed at strengthening customer engagement and business results

Qualifications
- Minimum of 3 years of experience in CRM, digital marketing, or clienteling roles
- Strong knowledge of multichannel communication (email, SMS, push notifications) and campaign management tools
- Experience in coordinating external agencies and cross‐functional stakeholders
- Solid analytical skills with the ability to

📌 Direct Marketing Coordinator (Romano di Lombardia)
🏢 Pvh Italy
📍 Romano di Lombardia