13 ago
|
Beni di consumo e di lusso / Moda
|
Italia
13 ago
Beni di consumo e di lusso / Moda
Italia
Snr Marketing & Category Development Manager
Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers . Our family of over 25 personal care brands serves people in more than 50 countries . Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.
Senior Marketing & Category Development Manager
Hybrid Working
Please note: this is a fixed-term position.
Let’s Talk About You
Well, if you’re interested in our role, this might be your next step We are looking for an experienced Snr Marketing & Cat Dev Manager to join Edgewell Personal Care – a global consumer goods business with a portfolio of over 25 brands (Wilkinson Sword, Schick, Hawaiian Tropic, Carefree, Bulldog Skincare for Men, Jack Black and recently acquired Cremo Grooming… just to name a few).
Now, Let’s Get Down to Business
Here’s a sample of what you’ll get up to:
Marketing Planning:
Develop strategic and operational marketing plans for Italy and Spain, partnering with the Head of Marketing & Cat Dev and the Brand Strategy International team.
Local Market Activation: Manage the assigned brand and product portfolio — positioning, technical, supply and logistics — in partnership with commercial teams.
Market Analysis: Turn market data (Nielsen, Kantar, ad hoc research) into growth proposals and corrective actions, run retail pricing and comparative analyses, and monitor competitor activity.
Communication & Execution: Shape Wilkinson’s communication strategy — write creative briefs (digital, social, PR, copy adaptations) and assess agency proposals to develop compelling materials.
Build strong ties with the Brand Strategy International team to adapt the brand strategy locally, while championing local needs and challenges back to the international team.
Track Advertising & Promotion spend for your cate
📌 Snr Marketing (Italia)
🏢 Beni di consumo e di lusso / Moda
📍 Italia