Leading the strategy, implementation, and quality control of digital stores personalization initiatives
Partnering with teams to build and coordinate personalization calendars
Transitioning successful tests into daily operations with Retention team
Ensuring personalized content is delivered to specific customer segments
Bachelor's degree in Digital Marketing or related field
~3-5 years of solid experience in similar roles within a digital environment
~ Proven hands-on experience with Adobe Target and Adobe Analytics
~ Solid commercial and analytical mindset
~ Excellent knowledge of digital tools for performance analysis
~ Strong planning, organizational, and prioritization skills
~ Native-level Italian and fluent English





Demonstrates expertise in digital marketing with a focus on personalization and UX optimization, leveraging tools like Adobe Target and Adobe Analytics to enhance customer engagement. Proven ability to lead strategy implementation, mentor team members, and analyze performance metrics to drive successful digital initiatives.
Adobe Target
Adobe Analytics
Digital Marketing
Hard Skills
Performance Analysis
Quality Control
Digital Store Management
Customer Segmentation
Planning Skills
Certifications & Qualifications
~ Bachelor's Degree in Digital Marketing

Customer Retention
Tools & Technologies
~ Digital Tools

📌 Digital Store E-Commerce Personalization Specialist (Italia)
🏢 Altro
📍 Italia