Strategic Marketing Manager Prestigiosa Multinazionale italiana - Impianti Packaging Azienda Prestigiosa Multinazionale italiana - Impianti Packaging Offerta Product Launches & Market Entry- Own end-to-end strategic marketing planning for new products, services, and market segments- Define positioning, pricing strategy and channel mix for each launch- Coordinate cross-functional launch teams across Sales, Product, and OperationsBrand Positioning & Awareness- Develop and maintain a consistent brand narrative aligned with strategic vision- Oversee messaging frameworks, value propositions, and competitive differentiation- Manage external agency relationships for creative and communications workDemand Generation & Growth- Design and execute demand generation programmes across digital and physical channels- Define KPIs and measurement frameworks to track pipeline contribution and ROI- Identify and develop new growth opportunities through market intelligence and customer insightPricing & E-commerce Management- Define and manage pricing strategies across product lines,



ensuring alignment with market positioning and margin objectives- Own the e-commerce platform strategy, roadmap, and day-to-day performance- Collaborate with Product and IT teams to optimise the online customer journey, conversion, and revenue Competenze ed esperienza Must-Have- 8+ years of experience in strategic marketing and strategy, or a related field- Proven track record of leading successful product launches in B2 B or industrial markets- Hands-on experience managing an e-commerce platform and pricing in a commercial environment- Strong analytical skills with the ability to translate data into actionable strategy- Fluency in Italian and English- Bachelor's degree in Marketing, Business, or a related discipline Nice-to-Have- MBA or equivalent postgraduate qualification- Experience in packaging, industrial, or manufacturing sectors- Familiarity with both inbound and outbound marketing approaches- Additi

📌 Strategic marketing manager (Lombardia)
🏢 Michael Page International Italia
📍 Lombardia