Mandates
As Group AI Discovery & Agentic Design Lead you will shape how Generali is seen and recommended in AI-powered discovery and pre-sales journeys. You will bridge brand, marketing, data and AI to improve visibility, trust and effectiveness in the AI-mediated customer journey. You'll define strategy for AI search visibility, reader-friendly LLM content, and brand presence across conversational interfaces. The role combines governance, experimentation and cross-functional collaboration to deliver measurable business impact.
Retribuzione / Benefits Define and own the Group strategy for GEO, AI search visibility, LLM readability and brand presence across AI discovery environments (e.g., AI Overviews, ChatGPT, Gemini, Copilot, Perplexity)
Create a measurable framework to track visibility, share of voice, accuracy, sentiment, citation quality and competitive positioning across LLMs and AI-powered search
Design target conversational and agentic AI experiences for pre-sales journeys to help customers understand needs, compare options, and move toward the right product,
channel or advisor
Translate customer questions and life-event needs into content, data and experience requirements that improve discoverability and trust
Partner with Group stakeholders and local markets to scale AI visibility diagnostics, content optimization, knowledge structuring, experimentation and governance
Collaborate with Data & AI, IT, Legal, Compliance, Distribution, Customer Experience and Communication to ensure accurate, safe, compliant, brand-consistent and commercially relevant AI experiences
Identify, evaluate and manage external partners, tools and platforms for GEO tracking, conversational AI, agentic workflows, content intelligence, experimentation and performance analytics
Create executive reporting linking AI visibility and pre-sales improvements to brand consideration, lead quality, conversion and customer lifetime value
Responsabilità 5+ years in digital marketing, SEO, CX, AI p
📌 Group AI Discovery (Milano)
🏢 Altro
📍 Milano