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Business Intelligence & Commercial Planning Manager About the Role: At Ferrero, data and insights play a critical role in shaping commercial decisions and driving sustainable growth. The role of Business Intelligence & Commercial Planning Manager transforms commercial and market data into actionable business insights that support strategic decision-making and sustainable growth. This role plays a critical part in driving forecasting accuracy, identifying growth opportunities, optimizing inventory planning, and enabling cross-functional teams to make informed commercial decisions. The position partners closely with Sales, Marketing, Supply Chain, Finance, and external distributor partners to deliver data-driven recommendations that support business performance and execution.
Main Responsibilities: Analyze commercial, market, customer, and channel performance data to identify trends, risks, and growth opportunities
Develop and maintain recurring and ad hoc business reports, dashboards, scorecards, and presentations




Generate actionable insights from sell-in, sell-out, retail audit, POS, and market data sources
Monitor competitor activity, category performance, shopper trends, and market dynamics
Evaluate promotional and seasonal activations, measuring effectiveness and recommending future actions
Translate complex data into clear business stories and recommendations for leadership and commercial teams
Support category, channel, and customer planning through insight generation and performance analysis
Lead annual volume planning and pre-budget forecasting processes at SKU and monthly levels
Partner with Sales and Marketing teams to validate customer plans and align commercial assumptions with business objectives
Develop forecasting baselines by SKU and channel, incorporating promotional impacts and market trends
Monitor forecast accuracy and recommend corrective actions to improve business performance
Assess c

📌 Business Intelligence (Italia)
🏢 Beni di consumo e di lusso / Moda
📍 Italia