Commercial Strategy Develop, implement and continuously refine the hotel's integrated commercial strategy, on a total revenue perspective. Lead all Sales, Marketing, Digital Marketing, Public Relations and Business Development initiatives. Position Kimpton Villa Miramare Taormina as the preferred luxury lifestyle destination in Taormina and the wider Mediterranean market. Build commercial strategies aligned with the objectives of Kimpton Hotels & Restaurants and IHG Hotels & Resorts. Collaborate closely with the Director of Revenue Management to maximise Occupancy, ADR, Rev PAR, Market Share and overall profitability. Sales Leadership Develop annual and long-term sales strategies across all market segments. Build and maintain strong relationships with luxury travel advisors, wholesale partners, destination management companies (DMCs), premium tour operators and corporate clients, in accordance with the distribution guidelines of IHG Hotels & Resorts. Lead negotiations for corporate agreements, preferred partnerships and RFP submissions. Drive leisure, luxury,



strategic MICE and group business while optimising business mix. Identify new revenue opportunities and strategic partnerships. Represent the hotel during sales missions and international roadshows. Marketing & Brand Positioning Develop and execute comprehensive marketing and communication strategies. Lead brand positioning initiatives that reinforce Kimpton's unique lifestyle identity. Manage digital marketing campaigns including SEO, SEM, paid media, content marketing, influencer partnerships and social media strategy. Oversee creative content, photography, video production and storytelling initiatives. Ensure brand consistency across all communication channels. Public Relations Develop and execute strategic PR plans. Build relationships with international media, luxury travel journalists and influencers. Coordinate press trips, media events and hotel launch activities. Act as a brand ambassador, representing

📌 Director of sales (Italia)
🏢 IHG Hotels & Resorts
📍 Italia