Job Description Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena. Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity and identifies customer needs. Establishes pricing strategies. Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s). Broad expertise and/or unique knowledge, uses skills to contribute to developing advanced concepts, techniques and standards. Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles. Acts independently to determine methods and procedures on new or special assignments. Typically requires a degree and a minimum of 12 years of experience. #J-18808-Ljbffr
📌 Marketing product manager (Italia)
🏢 Pvh
📍 Italia