The National Account Manager role is driving the commercial success of assigned customers within the retail channel. This role is responsible for building strong customer relationships, developing joint business opportunities, and executing customer strategies that deliver growth for consumers, customers, and Ferrero. Working cross-functionally with cross-functional teams, this position plays a key role in achieving business objectives while ensuring best-in-class customer management.
Main Responsibilities:
Lead the day-to-day management of assigned customer accounts
Build strong, collaborative relationships with key customer stakeholders
Identify and deliver growth opportunities that create value for both the customer and Ferrero
Support senior sales leadership in strategic customer engagement initiatives
Execute customer business strategies aligned with Ferrero's commercial objectives
Develop and implement account plans that deliver sustainable growth
Contribute to joint business planning and customer development activities
Negotiate promotional agreements, pricing initiatives,



activation programs, and commercial opportunities
Lead customer discussions regarding cost price adjustments when required
Achieve mutually beneficial outcomes through collaborative negotiation
Deliver accurate customer forecasts to support supply chain and business planning processes
Manage trade investment budgets responsibly and ensure accurate financial administration
Support effective trade spend management and reporting activities
Develop clear activation briefs and ensure successful execution of customer programs in market
Ensure alignment across internal stakeholders to deliver outstanding customer outcomes
Monitor business performance and customer results
Prepare and deliver regular business reports and insights
Use sales data and market trends to identify opportunities and support decision-making
About You:
University degree in Business or related field
Experience in FMCG sales, k

📌 ONLINE KEY ACCOUNT MANAGER (Italia)
🏢 Beni di consumo e di lusso / Moda
📍 Italia