Digital Store E-Commerce Personalization Specialist
Supports QVC Italy and leads personalization and UX optimization activities across web and app to improve customer experience, conversion, and digital performance.
This full-time permanent role is hybrid, requiring presence at our offices in Brugherio (MB) for several days each month.
End-to-end personalization ownership: lead the strategy, implementation, and quality control of all digital store personalization initiatives.
Strategy & test coordination: partner with Digital Store, Content, and A/B testing teams locally and internationally to build and coordinate personalization calendars.
Scaling tests & Uniqodo voucher promotion support: transition successful tests into daily operations and support voucher campaigns.
Homepage & app optimization: collaborate with Store Programming and Trading teams to design personalization strategies for key pages and the app.
Segment & platform relevance: ensure high‑value personalized content is delivered across all platforms, tailored to specific customer segments.
Approval & performance analysis:



serve as final sign‑off authority and analyze & report weekly test results.
Team guidance & tool improvement: mentor team members and improve processes and strategies.
Bachelor's degree in Digital Marketing or a related field.
~3–5 years solid experience in similar roles within a digital environment, ideally in a multichannel or e‑commerce personalization setting.
~ Hands‑on experience with Adobe Target and Adobe Analytics.
~ Strong understanding of CRO, UX, and personalization with ability to optimize the customer journey.
~ Commercial and analytical mindset; Excellent knowledge of Adobe Analytics, Adobe Target, Tableau, and Excel; AEM tool is a plus.
~ Strong planning, organizational and prioritization skills; Native‑level Italian and fluent English.

Compensation & Benefits
Salary: 32,000.00 € – 40,000.00 € per year.
Benefits include competitive compensation, paid time off, an emp

📌 Digital Store E-Commerce Personalization Specialist (Italia)
🏢 Mezzi di comunicazione / TV / Radio
📍 Italia