Director, Sales Iberia & Italy
As Sales Director, South, HOKA, EMEA, you’ll drive the long‑term strategic growth and retail ecosystem of the HOKA brand across Italy and Iberia. You’ll lead the transition from a distributor‑led to a branch‑led market in Iberia, recruit and develop a high‑performing sales team, and build strong relationships with senior business partners and retail buying groups.
Key Responsibilities
- Localize and execute the EMEA strategic plan for your market(s), ensuring achievement of sales plans and business objectives.
- Lead, manage, and develop strategic and field sales representatives, supporting their growth and success.
- Build and oversee the retail ecosystem using brand‑building and consumer‑focused guidelines.
- Prepare and execute seasonal sales and product forecasts, collaborating with marketing and DTC teams.
- Partner with Trade Marketing to deliver strategic marketing requirements and seasonal campaigns.
- Develop profitability and maximize sales within target markets.
- Collect, manage,



and share sales information with the EMEA Senior Sales Director and other departments.
- Represent Deckers Brands positively and drive service excellence.
- Identify sales opportunities through comparative analysis of sales data.
- Recruit, train, and succession plan for sales teams, facilitating weekly sales meetings.
- Ensure compliance with brand guidelines, product training, and standards.
- Promote corporate ethics and values to all teams and business partners.

Qualifications
- Extensive experience in commercial sales or marketing at a national level with proven sales management experience.
- Experience in sports goods and footwear sector desirable.
- Prior experience in cross‑functional/matrix organizations and proven brand management and successful sales.
- Strong commercial, customer‑focused, and ambitious leadership, able to exercise independent judgment and communicate effectively.
- Resilient under pressure, relentlessly pursue impact,

📌 Director, Sales Iberia (Milano)
🏢 Deckers Brands
📍 Milano