13 ago
|
Cheil Italia
|
Italia
13 ago
Cheil Italia
Italia
Cheil Italy , the data-driven creativity Agency under the Samsung Group, is looking for a Influencer Marketing Specialist to join our Campaign & Experiential Team.
Profile Identification : Researching influencers who align with brand values (Brand Fit) and have a relevant target audience.
· Metrics Analysis : Verifying follower quality, engagement rates, and audience authenticity (to detect bots/fake followers).
· Negotiation : Handling negotiations regarding fees and content packages (e.g., Contract Management : Defining content usage rights, deadlines, and exclusivity clauses.
· Developing clear guidelines for influencers, outlining key messaging and “dos and don’ts,” while maintaining creative freedom.
· Coordinating product sample shipments or organizing experiences and events.
· Reviewing creator assets before publication to ensure compliance with the brief and advertising regulations (e.g., Tracking : Real-time monitoring of content go-live and publication schedules.
· Performance Analysis : Collecting post-campaign data (reach, clicks, conversions,
sales via discount codes).
· Final Reporting : Drafting documents to demonstrate investment effectiveness (ROI) and providing recommendations for future campaigns.
Experience: Minimum of 3 years of experience in the specific role;
Digital & AI Oriented: Proven experience in digital campaigns and familiarity with major AI tools;
Software Skills: Excellent proficiency in MS Office (specifically Excel and PowerPoint) and cloud collaboration platforms;
University degree, preferably in Communication or Marketing.
Excellent Communicator: Outstanding written and oral communication skills in both Italian and English;
Negotiation Skills: Strong ability to manage negotiations with clients and partners, finding win-win solutions while protecting agency interests and margins;
A collaborative spirit to contribute to a dynamic and innovative work environment.
Data is our foundation, technology is our building block. We drive our
📌 Specjalista ds. Influencer Marketingu (Italia)
🏢 Cheil Italia
📍 Italia