Contract Job Description
Description
Join the team redefining how the world experiences design
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Where and How You Can Work
This role is based in Milan, with a hybrid working arrangement. Our Milan hub is a place for collaboration and creative energy and we want you close enough to the Italian market to genuinely feel it. You'll have the flexibility to work in a way that suits you, with meaningful time in the office to connect with the team.
About the Role
As the Creative Strategist for Italy, you'll be the creative performance engine behind Canva's paid and organic marketing in the region — working at the intersection of data, storytelling, and cultural nuance to drive real user growth. This is a hands‐on, insight‐led role where local knowledge, analytical curiosity, and creative excellence drive outcomes. You won't manage a direct team, but you'll have real influence — over creative direction, agency partners,



and the cross‐functional teams who help bring ideas to life.
What You'll Do
Lead the creative flywheel — own the full creative cycle (research, briefing, production, editing, and analysis), driving sprint cycles with regional and global teams and developing testable ideas grounded in user insights
Analyse and optimise performance — dig into dashboards to spot winners, diagnose underperformance, and design creative tests, lift studies, and attribution experiments in close partnership with analytics teams
Lead organic and paid social creative strategy — define what high‐performing creative looks like for Italian audiences across Meta, TikTok, Instagram, and emerging platforms, building content systems informed by performance data and local cultural moments
Own UGC, localisation, and market insight — brief and review creator content to ensure it's on‐brand and platform‐optimised, and bring genuine cul

📌 Creative Strategist, Growth Marketing, Milan (Milano)
🏢 Altro
📍 Milano