**Meaningful Work From Day One** These positions set the vision, objectives, and strategies for some of the key brands of B-F portfolio in Italy (Diplomatico Rum and Tequilas). Brand Manager is a key strategic thought partner to the Senior Brand Managers on brand strategy, business development & priorities and resource allocation. The BM will be responsible to develop annual and long-term strategic brand plans for Italy, collaborating closely with cross functional teams and external stakeholders. **What You Can Expect** Be responsible in developing and implementing the Marketing Plan for the above brands: - Get a good diagnosis of brand’s performance & opportunities, define Marketing priorities, objectives, strategies, action plan and kpi’s.
- Develop a close working relationship with global brand teams to align brand plans, long-term strategic direction and collaborate on building the required assets for the market.
- Work in close collaboration with IMC (Integrated marketing communication) and with the support of the SBM (Senior Brand Manager) to lead the Media agenda to reach & communicate in a relevant way, considering all key touchpoints.
- Work closely with Trade Marketing to get alignment on priorities and activities across channels, sharing a common agenda.
- Lead the development and excellent execution in collaboration with external agencies and considering BF guidelines & internal approvals required.
- Continuously track and improve brand activation and brand experience delivered.
- Be the link with sales and trade to evaluate brands performance by channel, area and upcoming opportunities. Building on Insights: - Actively seeking into consumer, brand and business insights to inform the organization of new trends & implications to the business in collaboration with the Brand and Business Insights team.




- Analysis of the Consumer Takeaway on a monthly basis to get actionable insights. Manage and monitor A&P; Budget: - Be an expert of the different elements that affect the P&L; overall.
- Manage A&P; Budget, allocating and optimizing the resources according to BF guidelines.
- Monitoring A&P; spent. Responsibilities/approximate priority split: - Strategic planning: 30%
- Brand Plan Implementation: 40%
- External/internal partners and stakeholders communication, management, and alignment: 20%
- Business analysis: 10% **What You Bring to the Table** **Education**:
College/University (Bachelors or Equivalent). Must Experience: - At least 4 years of experience in FMCG marketing preferable in Spirits and/or On premise driven companies.
- Bachelor’s Degree in business administration, management or marketing.
- Proven track record of successfully delivering brand growth in a highly competitive environment.
- Business acumen, understanding of P&L; and experience on budget management.
- Experience in managing agencies, creating briefings & giving constructive feedback.
- Proficiency in Nielsen analysis.
- Proven experience on developing Media plans able to establish & track the right Kpis to evaluate performance.
- Fluent in Italian & English, oral and written. **What Makes You Unique**
- Experience in spirits or image driven premium brands.
- Previous experience of managing Media campaigns.




- Know-how of on-trade and e-commerce.
- Portfolio management.
- Superb creative flair, passionate about building brands.
- Superior communication skills (influencing, listening, presentations, written).
- Great analytical skills, commercial savvy and solution-focused to solving problems.
- Ability to build strong relationships at all levels with strong stakeholder awareness.
- Collaborative team player, with conflict management skills
- Self-starter with proven ability to plan and prioritize with demonstrated ability to manage multiple projects.
- Strategic thinking - is able to structure insights, strategy, and action in a clear & compelling way.
- Demonstrated ability to make decisions independently based on logical assumptions and factual information.
- Able and willing to travel internationally and attend evening events when needed. **Who We Are** We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. **What We Offer** Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. #ginmare Brown-Forman Corporation is c

📌 Brand Manager Diplomatico and Tequilas (Milano)
🏢 Brown-Forman
📍 Milano