**Brand Manager TENA (Temporary)**:**For our office in Legnano (Milan) and within our BU Consumer Goods, we are looking for a Brand Manager for our TENA Brand for a Maternity Leave.** **She/He will report to the Intimate Hygiene Marketing Manager Iberia and Italy and will take care of TENA Brand.** **Please not this is position is referred to a temporary contract of 12 months.**
**What You Will Do**
- **Develop, manage, and implement marketing strategy and plans for the GDO channel with the aim to further strengthen TENA's leadership position.**
- **Manage product/promo launch process according to agreed plan and establish clear KPIs to monitor performances**
- **Crafting and implementing comprehensive marketing campaigns and activations across diverse channels such as classic and digital advertising ensuring communication effectiveness and innovation in a multichannel perspective,**
- **Ensure accurate logistic forecast in line with products lifecycle, market environment and strategy plan.**




- **Keep track of market performance, the competitive environment, and customer feedback to continuously improve and adjust brand strategies.**
- **One Team with M&S; organization and proactively liaise and collaborate with other various functions, including Sales Support, Logistics, Regional and Global colleagues to ensure optimal alignment and effective implementation of business plans.**
- **Assure rapid decision making, always in respect of compliance, to be reactive to market environment.** **Who You Are**
- **University degree in Business Management, Marketing or similar**
- **You own a previous experience in a marketing role, background from the FMCG sector is a plus.**
- **Experience in leading multiple projects at the same time**
- **Fluent in Italian and English** **Application End Date**:
11 feb 2025
**Job Requisition ID**:Essity250769

📌 Brand Manager Tena Temporary (Legnano)
🏢 Essity
📍 Legnano