Contract Type: B2B Independent Contractor (12-Month Renewable)

Candidate Location: Italy (100% Remote)

Capacity: Flexible — Tempo parziale (~20 hrs/week) or Full-Time (~40 hrs/week)

Target Clients: Global Enterprise & Fortune 500 Brands

COMPANY OVERVIEW

Platino Digital is a Canadian technology consulting firm specializing in enterprise Marketing Technology (MarTech) operations, customer data strategy, and multi-channel marketing automation. We partner with multinational enterprise clients to design, build, and run scalable customer engagement engines and real-time data activation pipelines.

ROLE OVERVIEW

We are seeking an experienced SFMC & Data Cloud Campaign Specialist based in Italy to own end-to-end campaign operations, data activations, and dynamic journey execution for enterprise client accounts.

In this role, you will bridge the gap between enterprise customer data and multi-channel campaign execution. You will leverage Salesforce Marketing Stacks to build unified audience segments, run Calculated Insights, and activate targeted messaging across Salesforce Marketing Cloud channels (Email, Mobile, Web).

KEY RESPONSIBILITIES

1. Data Cloud & Audience Activation

- Segmentation & Activations: Build, maintain, and refresh complex customer segments within Salesforce Data Cloud. Configure activation targets to push actionable audiences into SFMC and downstream execution platforms.
- Calculated Insights (CI): Design and maintain Calculated Insights to execute customer-level aggregations (e.g., engagement scoring, total spend, lifetime value metrics) to power hyper-personalized dynamic journeys.
- Data Stream Ingestion & Identity Resolution: Monitor incoming data streams, inspect data extensions/objects, and ensure audience data models align with client governance rules.

2. SFMC Campaign Execution & Operations

- Multi-Channel Journey Building: Design and manage automated cross-channel campaigns using Journey Builder, Automation Studio, and Content Builder.
- Dynamic Personalization:



Develop responsive templates and CloudPages utilizing AMPscript, HTML, and SQL queries to inject dynamic content based on real-time profile attributes.
- Workflow Automation: Create and optimize SQL-driven ETL automations, data extracts, and automated imports to keep audience data synchronized across systems.

3. Quality Assurance & Enterprise Governance

- Campaign QA & Validation: Validate audience counts, segment logic, and payload delivery prior to deployment.
- Deliverability & Compliance: Ensure all campaigns comply with global data privacy standards (GDPR, CAN-SPAM) and client brand governance guidelines.

CANDIDATE PROFILE & QUALIFICATIONS

- Location: Based in Italy with an established B2B entity or registered contractor status (e.g., Partita IVA / sole trader).
- SFMC & Data Cloud Expertise: 3+ years of hands-on experience running campaign operations within Salesforce Marketing Cloud, and direct experience with Salesforce Data Cloud (CDP) segmentation, activation, and calculated insights.
- Technical Stack: Proficient in SQL , AMPscript , SSJS and HTML/CSS
- Enterprise Background: Proven experience supporting large-scale, multi-org, or high-volume enterprise clients.
- Language & Communication: Professional working proficiency in English (written and spoken) for enterprise client collaboration.

WORKING HOURS: Full-time (8 hours/day) with a flexible start window between 8:00 AM and 10:00 AM EST (~2:00 PM – 4:00 PM CET). Opportunity to transition toward standard Italian business hours (CET) as account workflows mature.

COMPENSATION

Junior Specialist

1 – 3 Years

€2,500 – €2,916 / month

€30,000 – €35,000 / year

Campaign builds, Email Studio, SQL scripts, and journey execution.

Intermediate Specialist

3 – 7 Years

€2,916 – €3,750 / month

€35,000 – €45,000 / year

Advanced AMPscript, SQL automations, Data Cloud segments.

Senior Specialist

7+ Years

€3,750 – €4,166 / month

€45,000 – €50,000 / year

Advanced Data Cloud activations, Calculated Insights, complex SSJS/API integrations.

📌 Salesforce Marketing Cloud Campaign Specialist (Italia)
🏢 Platino Digital
📍 Italia