Digital Marketing Specialist
Reporting directly to the Digital Marketing Acquisition & Performance Manager , the Digital Marketing Specialist will support the execution, optimization and continuous improvement of NABA’s digital acquisition activities across international markets.
The role combines strong execution capabilities with a data-driven mindset, supporting lead generation performance through the day-to-day management, optimization and analysis of paid media campaigns. Working closely with CRM, Enrollment, Content and SEO & Tech teams, the Specialist will contribute to improving the digital acquisition funnel and the overall prospective student journey.
Execute and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and other relevant digital platforms.
Manage campaign implementation, audience creation, creative uploads, tracking validation and quality assurance.
Monitor campaign performance, budgets, funnel KPIs and business metrics, translating performance data into actionable insights to improve acquisition efficiency,



lead quality and overall campaign effectiveness.
Support the execution of A/B tests across campaigns, audiences, creatives and landing pages.
Prepare recurring performance reports and dashboards using GA4, Looker Studio and other analytics tools.
Support the Digital Marketing Manager in identifying opportunities to improve lead quality, customer progression and overall acquisition effectiveness through continuous performance analysis.
Collaborate cross-functionally with CRM, Enrollment, Content and SEO & Tech teams to support integrated acquisition initiatives and improve the prospective student journey.
Support the implementation of tracking solutions, conversion measurement and attribution models, ensuring data quality across digital platforms.
Support email marketing (DEM) activities by creating email templates using marketing automation platforms, with basic HTML customization when required.
Create,

📌 E-commerce and Digital Marketing Specialist (Italia)
🏢 NABA Nuova Accademia di Belle Arti
📍 Italia