At Culligan, we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Senior Performance Marketing Specialist to support and optimize our digital campaigns across channels. Responsibility: Campaign Execution & Optimization - Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn - Support the definition and implementation of campaign structure, targeting, and bidding strategies - Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate) - Contribute to full-funnel activities (awareness → consideration → conversion) - Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives - Support optimization of landing pages and campaign flows to improve lead quality Tracking & Data Management - Support the setup and management of tracking via GTM, GA4,



and platform pixels - Ensure data consistency and support end-to-end tracking up to Salesforce CRM - Manage and monitor data flows and automations (including Zapier) - Support cookie and consent management activities in line with GDPR requirements Performance Analysis & Reporting - Monitor campaign performance on a daily basis and highlight optimization opportunities - Analyze full funnel performance (media → leads → CRM → conversion) - Build and maintain reports using Power BI - Provide regular updates and insights to Brand Managers to support campaign decisions - Contribute to performance reviews with Marketing and Sales teams - Support lead quality analysis in collaboration with Sales Collaboration & Governance - Work closely with Marketing and Sales teams to improve campaign effectiveness - Support alignment with global guidelines and frameworks - Contribute to global performance discussions/committees by sharing data, results, and learnings - Ensure consistency and

📌 SENIOR PERFORMANCE MARKETING SPECIALIST (Italia)
🏢 Culligan
📍 Italia