In this role you will develop technically accurate, engaging content for Vertiv's EMEA digital marketing efforts. You'll work with product teams, field marketing, and subject matter experts to create a range of assets-case studies, blogs, videos, landing pages, and more that support campaigns and thought leadership. You'll translate complex technical topics for diverse audiences while ensuring brand, legal, and corporate standards are met.

You will leverage AI-powered tools to improve research, production, and workflow efficiency, helping scale content across channels and markets. This is a hands-on, cross-functional role with a clear impact on demand generation and industry leadership in a

Create technically accurate content for digital marketing campaigns and thought leadership initiatives, with emphasis on reach and impact

Translate complex technical topics into clear messages for technical and business audiences

Produce content across formats (blogs, white papers, case studies, videos, web pages, sales enablement)

Collaborate with product managers, SMEs, sales, and field marketing to gather insights and shape content





Leverage AI-powered tools for research, development, optimization, localization, and workflow efficiency

Ensure content complies with brand, legal, and corporate communications standards

Coordinate reviews and approvals with stakeholders and manage editorial planning

Analyze content performance and optimize strategy based on results

Stay updated on industry trends, AI developments, and digital marketing best practices

Bachelor's degree in Marketing, Communications, Technical Writing, Engineering or related field

3+ years in content, communications, technical writing, engineering, IT, data center, or related fields

Excellent proofreading and storytelling in English

Ability to simplify technical concepts for varied audiences

Strong project management and stakeholder coordination skills

Experience working with cross-functional teams and handling multiple priorities In this role you will develop technically accurate, engaging content for Vertiv's EMEA digital marketing efforts. You'll work with product t...

📌 EMEA Content Specialist (Bologna)
🏢 Altro
📍 Bologna