Manning Global, an Internationally renowned staffing and managed services organization specializing in providing staffing solutions for leading corporations in AI, IT & Telecoms, Engineering, Digital Media, Automotive and Renewable Energy is recruiting for Dealer Marketing Manager on behalf of one of their blue-chip international clients to join their organization in Italy

Job Title

Dealer Marketing Manager

Employment

Tempo pieno

Start Date

August/2026

Country

Italy – Office based - Milan

Salary range

100,000 EUR per year dependent upon experience

Contact

Bianca Papa | 49 (0) 89 23 88 98 673

Key Responsibilities

- Dealer Network Enablement & Strategy

- Develop and cascade annual, quarterly, and monthly dealer marketing plans aligned with national product launch calendars and regional sales targets

- Design tiered marketing playbooks for different dealer categories (flagship 4S stores, satellite showrooms, authorised service partners) to ensure brand consistency while enabling local market adaptation

- Establish and maintain Dealer Marketing Standard Operating Procedures (SOPs) covering showroom visual merchandising, POS material standards, and event execution checklists

- Campaign Execution & Field Management

- Lead the regional rollout of major campaigns (Auto Shows, Test-Drive Weeks, seasonal promotions, EV-focused events) across the dealer network

- Conduct frequent dealership visits to audit campaign implementation, coach dealer marketing and sales teams on-site, and identify conversion bottlenecks (from lead capture to test-drive)

- Act as primary liaison to resolve dealer concerns regarding brand support, budget allocation, or marketing material delivery

- Budget, ROI & Performance Management





- Manage the regional Dealer Marketing Fund, including budget allocation, expenditure tracking, and claim reimbursement approval

- Monitor campaign effectiveness using key metrics: Cost Per Lead (CPL), Showroom Traffic Lift, Test-Drive Conversion Rate, and overall sales contribution

- Provide structured reporting and market intelligence to HQ, with KPI analysis and tactical recommendations

- Digital & Capability Building

- Drive adoption of brand-owned digital tools (CRM systems, lead management platforms, social commerce tools) among dealers to enhance online-to-offline (O2O) lead generation

- Organise quarterly training workshops to upgrade dealer teams' capabilities in digital marketing (social media, programmatic advertising), customer experience management, and consultative selling techniques

- Support dealers in leveraging Italy's evolving EV incentive framework and the government's €1.34 billion Automotive DPCM funding for sustainable mobility

Experience/Qualifications

- Bachelor's degree or above in Marketing, Business Administration, Economics, Engineering, or a related field

- 5–8 years of experience in trade marketing, field marketing, or dealer network management, preferably within the automotive industry

- Proven track record of managing multi-dealer campaigns across diverse Italian regions (North/Centre/South)

- Experience with both established OEMs and emerging brands is highly valued

- Technical & Market Knowledge

- Deep understanding of Italy's automotive retail landscape, including:

- Regional market dynamics and consumer purchase behaviours

- EV/PHEV incentive frameworks and regulatory environment
- The competitive landscape.

📌 Dealer Marketing Manager (Milano)
🏢 Manning Global
📍 Milano