**_Welcome to Warner Bros. Discoverythe stuff dreams are made of._** **Who We Are** When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. **Position Title**: Social Media Manager, Brand & Content - Italy
**Location**:Milan
**Reports to**:Stjepo Mihaica - Sr. Social Media Manager
**Start date**:July 2025 **Who are we?**
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind Max' vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. **The team**
The Social Media team is on a mission to drive connection with our passionate audiences and brand defining moments that shake you, move you, and stay with you. The team is part of the Brand and Content Marketing team in EMEA,



and you will collaborate closely within the team to grow brand and content love across local social channels. You will be the **Social Media Manager**for Italy and our leading expert in the areas of**:Original Productions (Italy), Italian social audiences, Local content creators & events. You will also take a role in driving creative TikTok ideas and influencer campaigns across EMEA.** **The role**
Your mission is to launch Max in Italy, build a strong, engaged follower base, and drive brand awareness and love. As Italian social lead, you will own, create and implement the local brand strategy and work towards the perfect split between local content and global IPs represented in our communities. As Manager of Local Productions (IT), you lead the strategy, creative execution, and campaign rollouts to drive maximum social impact for Max' local content. With a sharp eye for local trends and audience insights, you craft distinct, high-performing campaigns in close collaboration with regional stakeholders, activating industry tastemakers on social and curating content creators. As Social Manager in Italy, you lead the launch and daily management of local social handles, creating organic and editorial content that reflects and celebrates community diversity. You stay plugged into local trends, collaborate with partners on events and campaigns, and drive visibility and performance. You own market localization,



from crafting tailored copy to ensuring high-quality ideas, captions, and visuals that resonate - and manage vibrant community communications, partnering with CX for best-in-class engagement and crisis response. **Scope of work** Specific areas of responsibility for this role include: - Launching the Max streaming service in **Italy**and all relevant social handles.
- Leading local campaigns on **Italian Original Productions**ensuring creative & innovative campaigns from first brainstorm to final report on high-tentpole level in collaboration with the local Italian team, briefing internal creative teams and agencies when relevant. You work with the social Performance team for optimal performance, relevant reporting, audience analysis, and collaboration w/relevant partners. You drive engagement and awareness through a mix of creative, innovative ideas & formats, and tried-and-tested best practices, and work to elevate Italian productions across EMEA where relevant.
- As the local lead in Italy, you own the **local strategy**for content creators (campaign based + always-on), cover local events on social and initiate impactful collaborations with local talent. As part of the Brand & Content Social Streaming team, your areas of responsibility also include: - Managing and owning your local Social Media handles strategy
- Creating, planning, managing, executing, and evaluating pan-European organic social media campaigns focused on engagement, retention, non-standard activations, and community building.
- Leading social media campaign development for global originals, Sport and other key brand initiatives.
- Creating tailored, out-of-the-box content in collaboration with our in-house design team.
- Working creatively with the content of the servic

📌 Social Media Manager (Milano)
🏢 Warner Bros. Discovery
📍 Milano