**CREATIVITY IS OUR SUPERPOWER.** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. **The Opportunity**:
The position will be part of the local Italian Marketing team and will be key to drive local strategies and plans to gain market share and to ensure sustainable profitable growth through Barbie portfolio. The position will also serve as the key interface on the brand for both internal and external stakeholders, with the responsibility to develop and engage the respective team members and licensors. **What Your Impact Will Be**: - Being the business owner for the Barbie brand in their entire scope.
- Develop deep expertise of the marketplace, retail dynamics and shopper behavior in order to drive opportunities, mitigate risks and drive customized programs.
- Drive full Franchise approach including Content placement and Consumer Products with cross department collaboration.
- Drive portfolio strategies, pricing and launch decisions.
- Drive A&P; strategies deployment and Management, including media strategies and plans.
- Monitoring business results and effectiveness of initiatives, and take actions when necessary.
- Develop an out of the box thinking to challenge the status quo among the team.
- Manage relationships with external partners and licensors. **What We’re Looking For**: - University degree in Economics, Business Administration,



Marketing or any other related field (Bachelor/ Master/ Diploma).
- Preferably extensive experience in commercial/marketing surroundings preferably in Toys, FMCG or licensed consumer goods, Apparel or Health & Beauty industry.
- Minimum of 2 year of brand or portfolio management.
- High competitive spirit.
- Result oriented, winning mentality, competitive, strong will to succeed.
- Creative and high initiative.
- Analytical approach & strategic thinking to drive business
- Proactive in seeking information.
- Ability to work in wide variety of projects with aggressive deadlines.
- Use financial information to make strong decisions.
- Build and maintain collaborative relationships.
- Strong influencing skills.
- Fluent in English and Italian. **How We Work**:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors: - ** We collaborate**: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- ** We innovate**: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization,



you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- ** We execute**: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results. **Our Approach to Flexible Work**:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter. **Who We Are**:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more. Mattel is an Equal Opportunity Employer where we want you to

📌 Brand Manager Barbie Italy (Temporary Assignment) (Milano Marittima)
🏢 Mattel
📍 Milano Marittima