**About AccessiWay** At AccessiWay, we believe the digital world should be accessible to everyone. Our mission is to empower businesses to create inclusive digital experiences through innovative technology and education — because accessibility is not a trend; it’s a necessity. ** Mission** Maximize AccessiWay’s organic visibility across both traditional search engines and AI-powered discovery platforms. You’ll ensure that the right audiences find us at the right moments — everywhere search happens, from Google to ChatGPT. ** Core Purpose** As our SEO & GEO Expert, you’ll be the architect of AccessiWay’s organic growth — blending traditional SEO mastery with pioneering Generative Engine Optimization (GEO). You’ll shape how AccessiWay shows up across evolving search environments, ensuring our mission of accessibility reaches the widest possible audience. ** Key Responsibilities** ** Traditional SEO Strategy & Execution**- Develop and implement comprehensive SEO strategies that boost rankings and traffic across all European markets.- Conduct in-depth keyword research and competitive analysis to identify growth opportunities.- Perform technical SEO audits and lead implementations (architecture, page speed, mobile optimization, structured data).- Build and execute scalable link-building and digital PR strategies.- Monitor algorithm changes and proactively adjust strategies to stay ahead of search evolution. ** Generative Engine Optimization (GEO)**- Lead GEO initiatives to optimize content for AI-driven platforms such as ChatGPT, Gemini, Claude, and Perplexity.- Ensure AccessiWay content is structured and formatted for AI visibility, citations,



and recommendations.- Monitor how AccessiWay appears in AI-generated responses — and continuously optimize for those contexts.- Anticipate the future of search by exploring trends in AI, conversational, and voice-based discovery. ** Content Collaboration**- Partner with the Content Strategist to ensure all content performs for both humans and machines.- Provide actionable keyword research and intent insights to inform content planning.- Create SEO and GEO best practice guidelines for content creators and collaborators.- Optimize the existing content library for maximum reach and relevance. ** Analytics & Reporting**- Track and analyze performance across search and AI platforms, identifying actionable insights.- Build dashboards in Google Analytics and Search Console to visualize impact.- Report on KPIs like organic traffic growth, rankings, conversions, and pipeline contribution.- Continuously refine strategies based on performance data and user behavior trends. ** Technical & Accessibility Integration**- Ensure SEO implementations align with WCAG accessibility standards.- Collaborate with developers to implement technical SEO improvements.- Optimize for Core Web Vitals and user experience metrics to ensure fast, inclusive, and high-performing pages.



Profile** You’re an innovative SEO expert who thrives at the intersection of **search, technology, and accessibility**. With 4+ years of experience driving organic growth, you combine technical precision with curiosity about the future of AI-powered discovery. You’re data-driven, analytical, and always one step ahead of search evolution. ** Required Skills**- Deep expertise in technical, on-page, and off-page SEO.- Proficiency with SEO tools (SEMrush, Ahrefs, Moz, Google Search Console, Screaming Frog).- Understanding of HTML, CSS, and JavaScript fundamentals as they relate to SEO.- Familiarity with AI language models and their impact on search.- Strong analytical mindset and ability to translate data into strategy.- Knowledge of accessibility standards (WCAG) is a significant plus.- Experience with international and multilingual SEO preferred. ** Why Join Us** Joining AccessiWay means joining a team that’s reshaping how the internet works — not just for performance, but for people. ** Purpose with impact**: Your strategies will make accessibility discoverable worldwide. ** Innovation at the edge**: You’ll lead in an emerging field — optimizing for both search engines and AI systems. ** Collaborative environment**: Work alongside experts in marketing, content, and design who share your curiosity and drive. ** Commitment to inclusion**: Accessibility isn’t an afterthought here — it’s our DNA. Together, we’ll define the future of how accessibility is found, understood, and embraced. **Department** Commercial **Locations** Turin-Italy **Remote status** Hybrid **Seniority Level** Mid Senior Level **LinkedIn Company Name

📌 SEO & Geo Expert (Torino)
🏢 team.blue Global
📍 Torino