**Make your mark for patients** To strengthen our **Rare Diseases** department, we are looking for a talented profile to fill the position of**:Rare Marketing Solution Lead - Milan, Italy.** **About the role** The Rare Marketing Solution Lead, will have a strategic-operational role responsible for contributing to the development of the Integrated Strategic Planning (ISP) for Rare Diseases and ensuring the implementation of the associated marketing and omnichannel initiatives. **You will work with** You will work in a cross‑functional environment, integrating ecosystem insights, EU priorities and local needs to generate tangible value for patients, caregivers, HCPs and healthcare system stakeholders. **What you will do** Contribution to Integrated Strategic Planning (ISP)
- Contribute to the development of the local ISP by providing insights and recommendations based on data, market needs and opportunities within the Rare ecosystem.
- Ensure that the strategic priorities defined in the ISP are translated into clear, actionable and measurable marketing and omnichannel initiatives.
- Develop solutions specific to the Rare ecosystem based on local needs, emerging trends and stakeholder engagement. Omnichannel Strategy & Execution
- Develop and implement the Omnichannel Plan, orchestrating content, channels and stakeholder touchpoints.
- Optimize customer experiences for HCPs, caregivers and patients through personalized, insight‑driven journeys.
- Collaborate with Digital Operations, Marketing Automation and Data & Analytics to: - improve campaign effectiveness,
- introduce new channels and engagement approaches,
- monitor omnichannel KPIs, assess value and optimize workflows.
- Promote a digital & data‑driven culture, supporting colleagues and field teams in adopting digital tools and omnichannel approaches.



Congress participation & stand‑alone event support
- Collaborate in planning and organizing congresses, scientific meetings and stand‑alone events, ensuring alignment with ISP priorities.
- Support the development of content, materials and engagement activities across pre‑event, onsite and post‑event phases, integrating omnichannel touchpoints.
- Coordinate with Medical, Access, Commercial and Compliance to ensure full adherence to regulations (including Legislative Decree 231/01) and internal processes.
- Contribute to event performance assessment and feed relevant insights into the Omnichannel Plan and ISP. Marketing Solutions & Content Development
- Localize and adapt EU/Area-developed materials and solutions.
- Co‑create initiatives and content with Medical, Access, Commercial and Insights to Impact (I2I) teams.
- Ensure that all solutions support the strategic priorities defined in the ISP. Insights, Ecosystem Value & Patient-Centricity
- Gather relevant insights from stakeholders and the market and translate them into strategic actions.
- Ensure that each initiative contributes to value creation for patients and the healthcare system.
- Integrate qualitative and quantitative insights into ongoing updates of marketing initiatives and the Omnichannel Plan. Compliance & Governance
- Ensure activities are carried out in accordance with applicable regulations (including Legislative Decree 231/01),



ethical codes and internal processes.
- Ensure the review and approval of materials in collaboration with Medical, Legal & Compliance. **Interested? For this position you’ll need the following education, experience and skills**
- Bachelor’s/Master’s degree or an education in a relevant scientific discipline
- 2+ years of experience in marketing or stakeholder‑facing roles within the healthcare sector or advanced digital environments
- Fluent English communication (oral and written)
- Knowledge of platforms used for omnichannel engagement, such as: Salesforce, Veeva and ON24
- Strong skills in digital marketing, omnichannel execution and content development.
- Strong attitude toward cross‑functional collaboration.
- Excellent communication skills, scientific storytelling and stakeholder management capabilities
- Experience in rare diseases and certifications in Agile and Scrum methodologies are a great asset
- Demonstrated analytical and strategic thinking skills
- Proven track record in developing high‑impact, insight‑driven marketing solutions aligned with ecosystem drivers.
- Strong capabilities in business planning, tactical plan development and execution.
- Ability to translate EU/Global strategic guidance into clear local marketing implications, including messaging, positioning and omnichannel planning.
- Skilled in collecting and synthesizing customer, market and competitive insights to shape marketing choices.
- Strong commercial mindset and ability to identify and prioritize value‑oriented activities using data‑driven approaches.
- Patient‑value orientation and strong awareness of the healthcare ecosystem.
- Commitment to compliance frameworks and regulatory requirements. Are you ready to

📌 Rare Marketing Solution Lead (Milano)
🏢 Ucb
📍 Milano