**Product Marketing Manager DR**:
**Department**:
Strategic Marketing **Reports To**:
Strategic Marketing Director **Position Overview**:
We are seeking an experienced Product Marketing Manager to drive global marketing initiatives for a portfolio of Medical Imaging Solutions. This role is responsible for defining product positioning, developing go-to-market strategies, supporting commercial activities, and collaborating cross-functionally to deliver impactful marketing programs across international markets. **Key Responsibilities**: - Develop product positioning, messaging, and value propositions for medical imaging products and solutions.
- Collaborate closely with commercial and business teams to identify customer needs, market pain points, and growth opportunities.
- Support product commercialization activities in partnership with Product Line Management.
- Create and execute strategic marketing plans aligned with business objectives and revenue targets.
- Develop marketing collateral, presentations, and sales enablement materials with clear and differentiated messaging.
- Conduct market research, monitor industry trends, and analyze competitive landscapes to support business decisions.
- Coordinate with regional sales and marketing teams to ensure alignment between global strategies and local execution.
- Partner with Product Line Management to understand product roadmaps and translate technical developments into customer-centric benefits.
- Collaborate with regional market leaders and cross-functional teams to support product development initiatives.
- Provide ongoing commercial and technical marketing support to regional sales teams and specialists.
- Lead and support global product launches,



ensuring effective localization and execution across regions.
- Coordinate with multiple internal stakeholders to ensure timely completion of strategic projects and initiatives.
- Ensure compliance with company quality standards, internal policies, and business conduct guidelines. **Qualifications**: - Bachelor's Degree in Marketing, Medical Technology, Business, or related field required.
- Minimum 5 years of experience in strategic and tactical marketing roles.
- Previous experience within the DR, CT, or C-Arm medical imaging industry is required. **Professional Experience**: - Proven experience managing product launches, sales training initiatives, and go-to-market programs.
- Experience in business research, product marketing, and marketing communications.
- Background in global, regional, and local marketing strategy development and execution.
- Experience working with both direct sales organizations and distributor networks.
- Knowledge of digital marketing, social media, public relations, and event management.
- Familiarity with international and matrix marketing organizations. **Skills & Competencies**: - Strong strategic and tactical marketing capabilities.
- Deep understanding of modern marketing strategies and commercial execution.
- Excellent communication, presentation, and written communication skills.
- Experience developing technical sales training programs.
- Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word) and Adobe Illustrator.
- Strong commercial awareness combined with creativity and analytical thinking.
- Ability to collaborate effectively across functions, regions, and cultures.
- Willingness to travel domestically and internationally as needed.
- Previous sales experience in capital medical equipment is an advantage.

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